V.Q.A. stands for Vintner’s Quality Alliance.
Put very simply, the VQA designation on the WInes of British Columbia is a guarantee the wine you're purchasing has been subjected to rigorous quality control measures. To obtain VQA approval in British Columbia, a wine must be 100% from BC grapes, it must be 85% of the variety stated on the label and must be 95% from the vintage year stated. To be VQA a wine must pass through a tasting panel where it is evaluated; it must show varietal character and be fault free.
VQA is an assurance to consumers that they are purchasing a BC product of good quality. Participation in the VQA program is voluntary. In 1990, VQA wines sales in BC totaled 600,000 litres. In 2007 they totaled over 6.8 million litres! |